It has been said that there are only two ways to make money in business: bundling and unbundling.
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Instead, the past few days of panic, collapse, panic again, stress, scare, and sweet relief have illustrated a third way to make money:
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Secrets are when you know something no one else does and take advantage of that information to make a profit.
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Eventually, word gets out, a secret transforms into common knowledge, and returns go to zero.
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What’s happened these past few days is a story about a little-understood secret converting to mass hysteria in record time.
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